Telford International Centre (TIC), has today announced the appointment of Mathew James to the role of Head of Brand at the leading Midlands-based event venue.

Mathew has previously worked for TIC in the same role prior to Covid-19 and knows the venue proposition and destination intimately.  He was responsible for a series of stand-out campaigns that have helped position the venue as an innovator in the market.  These include turning the TIC into the UK’s largest escape room for event agencies to experience and master-minding the award-nominated brand film: The Heist.

Reporting to TIC Managing Director, Alison Griffin, Mathew will again be responsible for developing and delivering the venue’s marketing communications strategy, as well as spearheading work on redefining TIC’s brand across all business areas – especially important as the venue grows back stronger after the pandemic.

Commenting on his appointment, Mathew says: “It’s a privilege to be back working with the brilliant TIC team.  There is a huge amount of experience, passion and know-how in the venue which translates into delivery of some of the best events in the UK.  I can’t wait to be part of the next step of the TIC brand and experience journey.”

Alison Griffin, Managing Director at TIC, comments: “Post-pandemic, live events have returned with a bang as businesses, event organisers and consumers realise the value of meeting in person for sales, learning, networking and leisure.  With high market demand, the venue was looking for the consummate marketing professional to ensure Telford retains its premier position and so I am delighted Mathew chose to return to TIC – he brings proven expertise and a potent combination of marketing creativity, strategy, planning and delivery.”

Mathew has held senior event and corporate PR and marketing roles, most recently as VP of Global Marketing and Communications at event technology company Konduko and working for brands such as Nissan, Diageo and BAFTA.  He also brings a wealth of other experience-related disciplines including equality and diversity and emergency planning.